Why Choose Simply Insurance?

Simply Insurance was established in 2017 but was founded in 2008 as Zion Financial LLC (right around the huge recession), as a life and health insurance agency.  Our focus was to educate the average person about insurance and to make their insurance buying process simple.

Since then we have grown into an online digital insurance agency that creates insurance content in "Plain English" and also gives customers the opportunity to purchase insurance online without an agent.

Over 22,000 families quoted since 2017

Since we started this journey we have quoted over 22,000 families and assisted them with obtaining insurance products for almost any type of life event. 

You Don't Have To Speak With An Agent

While there are definitely some cases where you need to speak to an agent, we built Simply Insurance so that, if you wanted to, you don't have to speak to an agent. Our quotes don't ask for personal information and you can apply directly with the insurance company.

Apply Direct With The Insurance Company Online 

When you apply for your insurance direct, you are completing your application directly on the insurance companies secured website.  This also means that you don't have to go through several agents to get answers to your questions.  We are here to assist you, but feel free to call the companies direct as well.

Our Content & Blog Is Written By Licensed Agents 

At Simply Insurance we are all about Insurance Education and all of the content that is written on our blog is written by a licensed agent with a focus on keeping everything in "Plain English."  We make sure what you are reading is accurate and not from someone that isn't specialized in the industry.


Our Mission

Our mission is to educate the everyday person about insurance "in Plain English", the different types of insurance, why they are needed and how to best obtain them.

Our Responsibility

Simply Insurance has taken on the responsibility of being the simplest and fastest way to buy insurance online and to insuring 1 Million Families, we hope you will join us on our journey


Meet Our Team 

Sa El
Co-Founder

Sa El is the Co-Founder of Simply Insurance and a licensed life & health insurance agent with over 11 years of experience.   He began selling life insurance when his grandmother passed away from ovarian cancer without any life insurance. 

Sa's goal was to give accurate insurance education along with an easy insurance buying process.  He began working on Simply Insurance once he realized that customers wanted an option to purchase insurance, online, without an agent. 

He has been mentioned in several publications such as Forbes, Insurance News Net, The Ladders, & The Simple Dollar. 

In his free time he enjoys listening to Opera and Classical music, reading Webtoons and Manga, watching Anime or playing videogames.


Aten-Re El 
Co-Founder

Aten-Re El is a Co-Founder and Chief Operating Officer of Simply Insurance  as well as a licensed life & health insurance agent with over 11 years of experience.  

Aten-Re is responsible for the daily operations of Simply Insurance and building and procuring strong client relationships with our insurance partners.

His goal is to make sure Simply Insurance is at the forefront of new technology on both the front and back end for our customers.

In his free time he enjoys reading self empowerment books and traveling to worldwide destinations.